How does the Voice engage their audience

The Voice is a great example of how a show can completely address the needs of the target audience. The Voice is a completely interactive experience which allows the audience to help choose the winner for the series while submitting their votes on twitter. It ultimately engages the audience because the winning singer is based on their opinions.

While engaging their audience through interactive voting, like never before, they have partnered with Bitmoji to create their own character emojis that fans can use everyday. They also allowed Periscope to stream live footage of behind the scenes action, before and throughout the show. This allows the viewer to receive exclusive never before scene footage. It created a more emotional connections to the singers, coaches, and the show in itself. Instagram is also a powerful influence posting videos of their celebrity coaches with discussing exclusive aspects about upcoming shows.

The company’s facebook featured a collection of people going out and doing good for their communities, trying to make it a better place. The hashtag #voiceyourfreedom is a way for the fans to represent themselves and the bettering they are doing in their communities. The Voice also features their followers who #chairmeup on twitter would receive a customized animated version of themselves in a Voice judge chair with their name on the back.

All of their marketing tactics have been very successful, judging by their growing popularity and interactive experience with their audience. Their app is very user friendly and permits the user to stream live footage of the show along with their celebrity coaches, and sing along with the contestants. They are creating a more intimate relationship with their viewers that has never existed in this kind of show before, increasing their following, and engaging their current followers.