Influencers can be a big chance to get your new product seen by a wider audience and to reach a larger demographic at a cheaper price than regular advertising. It will definitely reach a higher percentage of younger individuals who are using social media and are following their favorite celebrities, bloggers, or just entertaining accounts. It exposes brands to worldwide potential consumers for a low price for advertising conveniently at their fingertips. The majority of these consumers and influencers alike are in the younger 20s to mid 20s millennial generation.
The influencer already has many potential followers who trust their stamp of approval. This creates a relationship between the popular influencer that they already trust directly to the company. This will create a new customer to the company and encourage a B2P relationship direct to the consumer. It is giving a face to the brand, and a face to the demographic of who would like or need this product.
Keeping this business relationship with the influencer will open up more opportunities to feature material for them to utilize for advertising the awareness of the brand. It will add personality to the marketing and a familiar face to the consumer. The influencer may then have the shot to make some unique, humorous take on the product which will make them stand out from their competition and add their own style to the brand.
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