Pepsi is a Brand that has been around since 1965. It has preached for consumers o enjoy their convenience, and affordability to consumers around the world. As the brand has changed for the current state of their consumer base, they have adjusted their mission statement and vision to match that. As the average customer is much more aware and environmentally conscious, PepsiCo has found a way to prove that they are adapting to this concern. They have begun to participate in different sustainability projects. They have partnered with Food for Good, which is an organization that provides food for families in low income neighborhoods. They have also partnered with the Global foodbanking network, which builds food banks in areas of the world that are fighting hunger.
PepsiCo’s new mission is “To Create Smiles With Every Sip And Every Bite”. They have donated $7 million dollars to support Black and Latino communities throughout the US that have been affected by Covid-19.
Pepsi has also began a program that supports local efforts to promote environmental sustainability by choosing amongst applicants who participate in their Greenhouse Program. They donate $20,000 to the final 10 teams, and whomever wins will receive a $100,000 grant.
In addition to the giving back of the recent PepsiCo mission statement the company will be putting out a new App that would help to track the amount of calories and nutritional values that go along with the products that the user is eating. It would also provide the user with insight of what alternative Pepsi products may be a more healthy alternative.
References:
PepsiCo. 2020. https://www.pepsico.com//sustainability/philanthropy
SIRISHA BHOGARAJU. Market Realist. 2019. https://marketrealist.com/2019/11/pepsico-a-must-know-overview-of-the-consumer-giant/
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