Consumer behaviors can affect how marketers must conduct their marketing research to target different motives that consumer may have. Consumers interest can vary depending on their motive for buy different products. These customers may be motivated by individually motivated depending on the commodity. “Consumer behavior entails all consumer activities associated with the purchase, use, and dis- posal of goods and services, including the consumer’s emotional, mental, and behavioral responses that precede, determine, or follow these activities”. (Consumer Behavior, Kardes, F., Cronley, et al).
I am personally more of a Need-Based Consumer, mostly buying products as a need-by-need basis. However when it comes to other products, I can be more impulsive. I definitely have brands that I like to shop, for instance in athletic shoes. So I show my loyalty consumerism in specific instances.
I am a one person income household, so budgeting how much I am spending on my needs versus my wants helps me to prioritize where my money is being spent and what it is being spent on. Quality for me can be more important that price. Also recieveing recommendations from other friends I have that have tried the product and I have similar taste to give me more motive to sample different merchandise. I am also highly influenced by advertising, maybe even more than I want to be.
I do not seem to experience any post purchase behavior for certain items. If I am purchasing food, I believe that I value quality of the item over the cost. Obviously if there are sales, I may try to navigate my meals more around what may be discounted that week. Or if there are buy one get on deals. GOing into a grocery store I have a clear idea of what I will be purchasing, and rarely stray away from those items. When I am browsing however, that may create a different motive. Same could be said for clothing as well, however this is not a need and it is a more luxury item, which has different circumstances to need products. Spending too much on these types of items may cause me guilt after purchasing.
DJ Team. Types of Consumers. June 25, 2020. https://www.demandjump.com/blog/types-of-consumers-in-marketing
Kardes, F., Cronley, M., & Cline, T. (2012). Consumer behavior (2nd ed.). Boston, MA: Cengage Learning.
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