SMART Goals

Example Informational blog

Target audience: Marketers setting SMART goals

SMART goals offer the marketer an opportunity to initiate with a goal and strategize a plan of attack on how to accomplish said objective effectively. This will ensure and support the success of the business and can be applied to different facets of business development. Many businesses do not allot for this supportive strategizing before setting goals that they potentially want to achieve. Staying ahead of the competitive market will set the firm apart from others. SMART stands for:

S-Specific

Pinpointing a very specific goal and putting it at the core of all of businesses’ efforts. Ask the 5 W’s (What, When, Where, Who, Why). Asking these questions will ensure that the plan has been evaluated from every angle given specific details.

M-Measurable

Measuring tactics to stay timely and record development at every step of the way. Having a specific checklist to cross off steps every step of the way.

Achievable

Creating goals that are realistic and achievable as not to become discouraged and to manifest practical solutions.

R-Relevant

Recognizing steps that are helpful and relative to the end goals. Relating details that will promote progress and lasting results.

T-Time-related

How to manage your time appropriately to optimize the process. This concerns meeting deadlines and sticking to them. This demonstrates a definite amount of time that the team should be spending on each strategy.

SMART goals encourage having a tactful plan to achieve a goal will differentiate your business from your top competitors. Having clear and concise steps on how to attain these intentions will put you ahead of the potential competition. The overall goal may change, but the strategy will remain complete. People and consumers tend to react the same, that remains constant. These steps allow clarity for those steps on how to achieve a particular outcome, targeting the exact tactic that you are focusing on, creating timely solutions to these ideas, and utilizing your resources all while making strides to achieve the desired result throughout the process not just the end result.

However SMART goals give an organized plan for how to produce a desired result on a short-term basis, they may vary depending upon a given circumstance in the long term. Understanding and executing these various steps can be vital to the firm’s success.

SMART Goals: How to Make Your Goals Achieveable. Mind Tools. Retrieved by  https://www.mindtools.com/pages/article/smart-goals.htm

Marketing Strategy vs. Tactics- explaining the difference. June 16, 2019. Retrieved by http://charliesaidthat.com/digital/digital/difference-between-marketing-strategy-vs-tactics-an-example/