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People wanting to learn how to segment their audience

Market segmentation is an important process in identifying who you are selling your product or service to. Choosing a particular segment of consumers to sell to can be the difference between success and failure. A segment of market has to include the potential consumer’s age, projected income, demographics, needs, wants, priorities, interests, lifestyles, and psychographic behaviors. The more customized the target market the more specialized the brand will be.

The idea of marketing segmentation is the ability to develop a product or service around the right person, at the right time. Along with analytic research into this specific person, having tools to provide insight into that person’s lifestyle will optimize the outreach and touchpoints to reach that segment. Through utilizing segmentation analytical tools, such as qualitative research to determine the specific parameters for the exact behaviors of the target market. This could be through focus groups, interviews, surveys, and observations. This research can be an asset to how to format a marketing plan specifically for that consumer. It may inform the marketing team what they are expecting from this service, what isn’t working for their current provider. Having this background will narrow down the optimal qualities about the product or service providers consumer.

The main segmentizing details are Behavioral, psychological, geographical, and demographic. Behavioral segmenting is the idea of selling to a person based off of their actions. Psychological segmenting is the idea of selling to a consumer on their lifestyle. Geographical is location, and demographic would include all of the details of the person’s situation (age, religion, salary, gender, etc.)

Miss Mobile wants to provide a service that brings women in need feminine products, contraception, supplements and healthcare called Miss Mobile. This service would be mobile and go wherever it is needed. This could be a national service, and with the potential to expand and help more in need. The market segment that this service would be directed toward would be lower income areas, specifically underprivileged women, who are between the ages of 11-50. Neighborhoods that are not in the ideal situation to provide their community with the proper education background about their bodies, or the means to take care of it and maintain their health. Women who occupy these neighborhoods generally do not have access to or the financial security to receive the proper health care and product services that their bodies might require and knowledge to self-sustain. This can send them into mistrust of the healthcare system and ending them in worst situations than when they started. Situations that can jeopardize their health, and their safety. The more informed they are, the less chances of them making the wrong decisions for themselves.

The scope and impact of mobile health clinics in the United States: a literature review. Yu. Stephanie W. Y. 2017. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5629787/

Heath, Sara. Nov. 7, 2018. How Do Mobile Health Clinics Impact Patient Access to Care?

https://patientengagementhit.com/news/how-do-mobile-health-clinics-impact-patient-access-to-care